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Lunu Announces Strategic Partnership with Luxury Brand Christofle to Enable Cryptocurrency Payments

September 06, 2023
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Lunu, a leading cryptocurrency payment system, is thrilled to announce a groundbreaking partnership with homeware luxury retailer with luxury retailer Christofle, French silversmith founded in 1830. Starting today, consumers around the globe* can purchase premium Christofle products with popular cryptocurrencies such as Bitcoin and Ethereum. The partnership reflects the growing adoption of digital currencies in the luxury retail sector and positions both brands at the forefront of technological innovation in retail.

Expanding Payment Horizons

This solution allows Christofle to tap into Lunu's secure, instant, and compliant crypto-to-fiat conversion technology, providing consumers with a broader range of payment options. "We are excited to bring a modern payment solution to a brand that represents centuries of luxury craftsmanship," says the CEO of Lunu. "Our goal has always been to bridge the gap between digital assets and traditional retail, and this partnership with Christofle marks a significant milestone."

The Future of Retail

As one of the most prominent brands in the luxury tableware home decoration and jewelry, Christofle has been a trailblazer in integrating advanced technologies to maintain its competitive edge. By adopting Lunu’s payment solutions, Christofle gains immediate access to a younger, tech-savvy customer base without compromising their reputation for quality and luxury.

Safety and Compliance First

One of the key features of Lunu's platform is its rigorous adherence to international financial regulations. This guarantees that the integration of cryptocurrency payments will be as seamless and secure as traditional payment methods. "Security and compliance are non-negotiable for us. Our technology ensures that Christofle can accept digital currencies without the risk of price volatility," added the CEO of Lunu.

Building the Future Together

The inclusion of cryptocurrency payments is an indicator of where the retail world is heading, as both consumers and retailers adapt to the possibilities opened up by blockchain technologies. This partnership serves as a model for how traditional luxury can meet modern payment solutions, setting a precedent for future collaborations in the luxury retail sector.

Lunu's state-of-the-art payment platform brings the future of commerce into today's shopping experience. Together with Christofle, we're not just following trends; we're setting them.

*except prohibited countries: