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About
us

Founded in Berlin in 2018 by two visionary tech entrepreneurs,
Lunu Pay unites expertise in the digital economy, blockchain
technology and design. This unique synergy drives our mission
to redefine modern payment solutions.
Today, Lunu Pay is a global innovator in crypto payments,
empowering businesses worldwide with secure, efficient,
and seamless digital transactions.

The ability to use cryptocurrencies in retail
is breaking down barriers to global
interconnectivity across commerce
and society.

Artem Shaginyan - Founder
Artem Shaginyan
Founder & Head of Strategy
Artem Shaginyan - Founder

Mission

Lunu Pay is building an ecosystem to drive cryptocurrency adoption, highlighting money’s transformative role as a social connector and reshaping perspectives on its value in uniting communities.

The
Brand
Vision

Lunu Pay is more than an easy payment system driving crypto
adoption. We bring artistry to commerce — transforming transactions,
once merely functional, into moments of elegance. Within this vision
lies the beauty of the scientific effort invested
in its creation.

Blockchain technology and contemporary art share a fundamental concept important for life in the 21st century: the ability to connect fluidly beyond the limitations of cultures, religions, races, or creeds.

Lunu Pay is
an aspirational
brand

The
Tangibles

These pillars create an ecosystem for customers, retailers, and fintech based
on innovation, fairness, and efficiency
Innovation
Lunu Pay allows customers to use cryptocurrencies as fiat cash
in retail transactions
Complexity
Lunu Pay provides an omnichannel solution, suitable for any business
Transparence
Lunu Pay, a regulated payment company, ensures compliance through built-in customer verification and transaction monitoring
An Aspirational Brand
We channel our intellectual energy into crafting visionary design solutions
that redefine the standards of a new era
Social Responsibility
Since launching the project, we have been driven by the conviction to contribute to society
Arts & Aesthetics
We believe in the transformative power of art to change global
conversations, improve society, elevate brands, and enrich lives

The
Intangibles

These pillars support the system of beliefs that allow Lunu Pay to make
the retail transaction a true exchange of energy and values
Catapulting financial transactions into the world of human connectivity