Lunu enables the first crypto payments in the wine sector in France!

January 18, 2021


We set-up our widget on vin-malin.fr website, a wine and champagne marketplace based in Meursault, Burgundy. It will allow customers to pay in cryptocurrencies and access the competitive crypto-to-fiat exchange rates in real-time.

Through this partnership, vin-malin.fr will be the first e-merchant of wine in France to offer wine lovers the possibility to pay for their purchases using cryptocurrencies.

Artem Shaginyan, CEO, Lunu Solutions: “This marketplace partnership is a another step towards the democratisation of Bitcoins. Bitcoin owners have strong purchasing power: the typical profile is a young man, between 25 and 45 years, with a median portfolio of 4000-5000 €. He is not necessarily a ‘geek’, because cryptocurrencies, and in particular, Bitcoins have become very popular”.

The online widget and the crypto wallet of LUNU will allow vin-malin.fr customers to pay in Bitcoins and Ethereum.

For Jean-Christophe Gallois, Director of Operations at Vin-malin.fr the objective is first and foremost a way to get closer to a new consumer audience, which is rapidly evolving and favours digital transactions:

“The Lunu widget is very easy to use, with secure and instant access to the most favorable exchange rates at the time of the transaction. However, speed of purchase is one of the primary criteria for customer satisfaction. The professionalism and vision of Lunu Solutions seduced us, and they offer an immediate repayment in euros of purchases paid in Bitcoins. There will be no minimum order amount, the system works from a few bottles. We are really happy with this innovation, which goes in the direction of 5 star customer service!”.

Vadim Grigoryan, Partner & CMO, Lunu Solutions: “the user experience is key in these early steps of mass crypto adoption in retail, both for the customer and the retailer. The times when one had to spend hours navigating the crypto infrastructure are clearly the vestiges of the past. That is why everything we do at Lunu is built using the customer centric approach.”